Casumo Esports, owned and operated by Casumo Services Limited, is among the most popular eSport betting sites. Among the top reasons for its approval is that it offers an impressive array of eSports betting markets. In addition, the betting provider is licensed in several jurisdictions, making it not only available to punters from all corners of the world but a trusted eSports gaming site.
However, the betting company has recently been undergoing several challenges, most of which stem from increased competition in the industry. In a bid to stand out from the competition, the company has been rolling out a series of new bonus offers while at the same time improving existing ones.
The signup bonus is the primary incentive used by Casumo to attract new punters to their platform. The signup bonus, also known as the welcome bonus, was relatively less than what its competitors offer. As a result, Casumo Services Limited saw it best to improve its offer and go a step further to make it better than most experts consider the industry standard.
In July of 2022, Casumo made its welcome bonus offer of 100% of the first deposit for all new punters. However, this bonus was capped at £100. The bonus can be used to bet on virtually all eSport betting markets offered on the platform. The new signup bonus comes with a wagering requirement of only x30.
Claiming the bonus is now as easy as signing up, following the appropriate steps, activating the bonus, and depositing not less than £10. The bonus will then be deposited directly into the bonus account. Something to note is that the welcome bonus amount may vary in the countries where the Casumo betting provider operates.
The second deposit bonus is one of the new bonus offers for Casumo eSports. The betting provider is among the few in the industry to offer such a bonus for eSports betting. The offer is designed to entice new punters who might not have been lucky to continue trying their luck by making another deposit. The bonus amount is even better than the welcome bonus.
Punters can get 100% of their deposit, capped at £300. However, the wagering terms are similar to those of the welcome bonus. The bonus offer also expires within 30 days of being awarded.
Another somewhat unconventional bonus, which is usually common at the best eSports betting sites, introduced to Casumo eSports betting site is boosted odds. Ideally, boosted odds refer to the odds of a match being increased for particular opportunities, resulting in increased potential winnings. The offer is awarded to punters who place specified bets on specified matches that qualify for the boost.
Enhanced odds are offered only for limited periods. Funds from other bonus offers cannot be used to place bets on matches that have boosted odds. Boosted odds also cannot be part of an accumulated e-Sports bet.
In addition to introducing new bonus offers and improving some existing ones, Casumo Services Limited also revised the bonus terms and conditions. For example, punters can only receive bonuses if they can be traced back to the original affiliate link sent out for the offers. In most cases, acceptable affiliate links can be accessed through forums, link sharing, email referrals, and approved affiliate websites. The user accounts must also be verified before the bonuses can be awarded.
According to Casumo’s management, the changes have been positive and are yielding the expected results, albeit at a slow rate. This incentive will attract more punters to the website and, with the second deposit bonus, ensure new punters become long-term loyal customers.
Casumo Services Limited is blaming the slow increase in new customer acquisitions on the lack of knowledge regarding the latest offers. The bonus offers are relatively still too new to have a major impact. However, the company is optimistic that its marketing strategies will work and help increase its market share in the eSports betting industry.
Introducing new bonus offers was not only Casumo’s marketing strategy. Another channel that they are constantly working on is affiliate marketing. Casumo has significantly increased the commissions their affiliate marketers offer, enticing them to work even more towards directing traffic to the betting site. The current commission rate goes to as high as 45% of deposits made for more than 41 depositing customers per month.
The other strategy involves user referrals, where users get attractive bonuses for any depositing user they refer to the betting site. Ideally, that makes all existing users potential marketers of the company. Unfortunately, the company has not yet disclosed information regarding the effectiveness of its affiliate marketing strategy. However, judging from the excitement in most of the Casumo forums, affiliate marketers seem well-enticed to work for the commissions.